Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Worcester Brick Festival 2026 at University of Worcester Arena: Lego displays, speed-building, traders, and family fun. Book ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Worcester Brick Festival 2026 at University of Worcester Arena: Lego displays, speed-building, traders, and family fun. Book tickets early for ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...