Bricks & Minifigs Minnetonka is becoming a hub for LEGO® resale in the Twin Cities, with customers bringing in ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

Lego bricks are getting tech-ified. Games writer James Austen just got his hands on Lego’s new smart bricks, which will be ...

Play experts were dismayed this week when The Lego Group launched Smart Bricks — blocks that play sound, light up and react ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...