An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Sliwinski says Lego wanted to move past the two dominant narratives around AI and children. One frames AI as an unstoppable force that will render kids obsolete before adulthood. The other calls for ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Soon you can build Pikachu, Eevee and more. Plus, join a digital scavenger hunt in the lead-up to the new Lego Pokémon sets.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...