The high demand seems to have pushed advertising prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds.

The media giant has sold at least 10 of its 30-second spots for the big game, an individual familiar with the matter tells TheWrap

With the largest television audience of the year likely to be on Feb. 9 for the Kansas City Chiefs-Philadelphia Eagles matchup in Super Bowl 59, Fox