The wrong styling can ruin a perfectly good message. That’s why UVA leans on the typeface used in the first printed edition ...

Discover the power of luxury fonts in branding. Learn how to choose and use the top 10 best typefaces to elevate your image, even on a budget. I remember the day I lost a £50,000 client. It wasn’t ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

Human attention span: 12 seconds in 2000. Just 8 seconds by 2025. Two companies sell identical products. One publishes a feature list. The other creates an interactive story with real customer ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

In a video on OpenAI’s new TikTok-like social media app Sora, a never-ending factory farm of pink pigs are grunting and snorting in their pens — each is equipped with a feeding trough and a smartphone ...

Every successful business has one thing in common — a strong brand name and company name. Think about Amul, Infosys, Apple, or Nike. Before their products reached millions, their names created ...

When Pepsi tweeted “We don’t have Pepsi, Coke OK? #SixWordHorror” back in 2019, it wasn’t just making a joke about beverage options. The soft drink giant was tapping into something more powerful: the ...

A federal court judge in San Jose shot down a lawsuit by a British graphic designer who claimed Redwood City online marketplace Zazzle used trickery to “brazenly” steal three of her purportedly ...