The wrong styling can ruin a perfectly good message. That’s why UVA leans on the typeface used in the first printed edition ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.