Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

with its blue logo now featured on Ferrari's SF-24 F1 car to highlight the partnership. In addition, both Ferrari drivers, then-Carlos Sainz and Charles Leclerc, wore blue racing overalls to ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Lewis Hamilton is one of the biggest and most recognisable sportspeople in the world. Such a privilege usually comes with a personal number; Cristiano Ronaldo’s No.7, Michael Jordan’s ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

In a report by RacingNews365, the deal is now, in terms of sponsorship money, already matching that of Red Bull’s profit from ...

TAG Heuer was the first luxury brand to have its logo appear on a Formula 1 car in 1969 ... The brand’s relationship with ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...