Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

Anthropic launches Claude for Excel, bringing powerful AI tools to financial analysts and Wall Street firms as it expands ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Abstract: Customer segmentation is a critical component of datadriven marketing and strategic decision-making. Conventional clustering algorithms such as K-Means, while computationally efficient, are ...

This project analyzes Food Mart sales, customers, products, and regions to uncover actionable insights. The analysis was conducted in Excel, with dashboards designed to make the findings accessible ...

This project analyzes customer churn data using Power BI to uncover insights, calculate key performance indicators (KPIs), and provide actionable business recommendations. The dashboard is fully ...