Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...