The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...