Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, build authentic ties, and engage in community activities for effective ...

Catch-and-release fishing using artificial bait - a new style of angling - is steadily gaining traction among China's younger ...

Unilever continues to outperform peers in volume growth, supported by emerging markets. Click here to read why I reaffirm my ...

Despite looming bans on Chinese drones, the United States still lacks a viable consumer drone industry—revealing a deeper challenge in rebuilding domestic manufacturing and supply chains.

Salesforce’s 2025 Consumer Goods Report warns of inflation, tariffs, and AI disruption reshaping profitability across ...

Learn what a price taker is, see examples in competitive markets like grain and oil, and understand how they differ from price makers in economics.

A 24% wholesale tax set to take effect next year, along with proposals to cap licenses and crack down on hemp products, could upend the industry.

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

To better understand the impact on the food and beverage industry of how consumers in the new year will balance the ...

Learn how market power allows firms to influence prices by altering supply or demand, enhance profit margins, and control market barriers. Discover real-world examples.

Markets wobble, nerves twitch. But resilience isn't about retreating, it's about owning companies built to endure and adapt.

Coca-Cola (KO) stock is looking very cheery Tuesday morning after the soft drink and snack giant topped third quarter ...