Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, build authentic ties, and engage in community activities for effective ...

Catch-and-release fishing using artificial bait - a new style of angling - is steadily gaining traction among China's younger ...

Sustainability has been part of brand strategies for some time now. But there is a growing disillusionment trend, writes Mark ...

A U.S. flag hangs in front of a screen that broadcasts a news conference by U.S. Federal Reserve Chair Jerome Powell ...

A 24% wholesale tax set to take effect next year, along with proposals to cap licenses and crack down on hemp products, could upend the industry.

As the Bank of Canada lowers its overnight lending rate, here's what it means for the average Canadian — from your savings ...

Like the pyramids, enduring success in acquisitions and consolidation also needs to be built on solid foundations.

CADBURY has discontinued a first-of-its-kind range after just two years on the market. The “difficult decision” was confirmed ...

Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional ...

A growing number of shops ask customers to provide their phone numbers or email addresses when shopping in-store.

Ahead of its planned split, Kraft Heinz is transforming its marketing approach to become more product-centric, according to CEO Carlos Abrams-Rivera.

Diversity is more than just a buzzword; it’s a fundamental principle. It is both our greatest strength and our most ...