The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

Indiana Fever guard Caitlin Clark was responsible for over 26 percent of the WNBA's economic activity in 2024, according to ...

Caitlin Clark made a name for herself during her college career at Iowa. Her deep run in the 2023 NCAA Tournament grabbed the ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Caitlin Clark's meteoric rise from college basketball star to WNBA sensation has not only electrified fans but transformed the league's economic landscape. The Indiana Fever guard, ...

Longtime ESPN personality Ryan Clark walked back some of his initial comments targeted at ex-colleague Robert Griffin III ...

The WNBA season is just getting started, but early trends and standout performances are already shaping the league's ...