New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...
Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.
Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
Alamode to Miss Mosa, a rebranding that wasn't just cosmetic but philosophical. The name itself carries meaning: like a ...
Vicious Biscuit, the Southern-made originator of bold biscuit creations and the rising fast-casual breakfast rebellion, closed out 2025 with momentum across development, menu strategy, digital ...
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
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The Psychology Secrets Behind Guinness, Apple, and Pringles — And How They Can Work For Your Brand
Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.
Exclusive five-week initiative launches January 16, positioning Exertus at the forefront of agent education and ...
Riyadh, Jeddah and the Red Sea feature prominently in this week’s senior hospitality roles. New hotel jobs in Saudi: Qiddiya, ...
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