Millions of shoppers will see changes to supermarket savings schemes this month, following the introduction of new legislation designed to protect customer money. From January 1, any business offering ...

Asda has today strengthened its Asda Price promise with a new pledge to be cheaper on thousands of everyday products than Tesco, Sainsbury’s and Morrisons – including each supermarkets’ loyalty card ...

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The supermarket said thousands of items are now cheaper than Tesco, Sainsbury's and Morrisons loyalty card prices ...

Asda has pledged to drop the cost of everyday products to below those of its competitors’ loyalty card prices as it attempts to re-position itself following a bleak Christmas. The supermarket said ...

Asda has pledged to cut prices on “thousands” of everyday products to undercut loyalty card prices offered by rivals Tesco, Sainsbury’s and Morrisons. This extension of the ‘Asda Price’ promise spans ...

Asda has more than 2,300 everyday products at lower prices than rivals' loyalty card schemes, with no card needed ...

The full discount can be accessed across four orders ...