George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...
the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo. The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.
The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...
Evans joined Asda as managing director of George in January 2022. In her new role, she will lead the retailer's store operations on a permanent basis alongside her leadership of the clothing division.
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