Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

As startups and brands across the Gulf look to scale amid tighter competition and rising customer acquisition costs, Amazon ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon is returning to New York’s Beacon Theatre for its annual upfront presentation to advertisers, slating the event for ...

Amazon (NASDAQ:AMZN) may be the dominant e-commerce retailer that’s pushed big retail to adapt or crumble under pressure, but ...

Amazon is seeing strength from all of its various businesses. The tech giant's success hinges on its advertising service and ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

In 2026, Amazon sellers can't run efficiently with the siloed setup that worked in 2019. Yet many teams still bounce between separate tools for ads, inventory, and pricing, each telling only part of ...

In 2025, Amazon crashed the crowded Monday of TV’s annual “Upfront Week” — and it appears to have enjoyed the sensation. The ...

Amazon is handing out months of premium, ad-free music and audiobooks for free — but the clock is ticking on this offer.

Amazon's stock has strong upside potential over the year. Amazon ( AMZN +1.96%) was one of the more disappointing megacap ...