The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...
Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
Are AMC Theatres and Netflix finally burying the hatchet? It sure seems that way after AMC agreed to book "KPop Demon Hunters ...
Exciting movies are hitting the big screen, and while sometimes, it can be tempting to wait until they’re available for streaming, there are some money-saving tips AMC Theatres is sharing for movie ...
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
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