At the time, Target committed to spending more than $2 billion with Black-owned businesses, such as vendors, construction firms and ad agencies by the end of 2025. Its programs included helping Black entrepreneurs scale their businesses, and it provided almost 8,000 pro bono hours to support local Black businesses.

Target follows McDonald’s and Walmart in ending DEI initiatives in response to conservative backlash, legal threats and Trump’s November election victory.

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Target recently became the latest company to join others in rolling back its Diversity, Equity, and Inclusion (DEI) program.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

President Donald Trump has already begun to fight DEI in the federal government and beyond. Some major companies, however, have pushed back on the trend.

Target said it would end its DEI goals, including hiring and promoting more women and members of racial minority groups, following the move by Donald Trump to end affirmative action in federal contrac

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

MN state Sen. Scott Dibble said, "Target has made itself clear" in prioritizing "President Trump's politics of cruelty, fear, and resentment."

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.