Minneapolis’s Twin Cities Pride says it is “parting ways” with Target, one of its biggest sponsors, following the retailer’s announcement that it would roll back its diversity, equity, and inclusion (DEI) initiatives.

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Target follows McDonald’s and Walmart in ending DEI initiatives in response to conservative backlash, legal threats and Trump’s November election victory.

Target recently became the latest company to join others in rolling back its Diversity, Equity, and Inclusion (DEI) program.

At the time, Target committed to spending more than $2 billion with Black-owned businesses, such as vendors, construction firms and ad agencies by the end of 2025. Its programs included helping Black entrepreneurs scale their businesses, and it provided almost 8,000 pro bono hours to support local Black businesses.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

President Donald Trump has already begun to fight DEI in the federal government and beyond. Some major companies, however, have pushed back on the trend.

Target will soon end some of its diversity, equity and inclusion (DEI) programs, the retail giant announced Friday.

MN state Sen. Scott Dibble said, "Target has made itself clear" in prioritizing "President Trump's politics of cruelty, fear, and resentment."

Target will not have a presence at Twin Cities Pride, festival organizers said on social media the same day the corporation announced plans to scale back diversity initiatives. For years, Target has been a visible supporter of the Minneapolis festival and other Pride events around the country.