Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s ...

We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along ...