India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

Microsoft chief executive Satya Nadella is not predicting an artificial intelligence (AI) breakthrough so much as an inflection point. In a recent blog post, he argued that 2026 will mark a decisive ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the ...

Under the updated mandate, Wavemaker will continue to handle media strategy, planning and buying for Reckitt India, while ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.