Netflix has always known how to keep the internet talking, but with Stranger Things entering its final chapter, the streamer ...

As Gen Z prioritises meaning over metrics, brands need to focus on their true impact rather than the frequency of their posts ...

Predictive analytics powered by AI helps brands tailor marketing in real time, boosting click rates, cutting costs, and ...

In an under-penetrated market, Hopscotch targets share growth while maintaining brand identity, leveraging strong capital and ...

Neha Kulwal is a dynamic business leader who brings over a decade of business and marketing expertise to her role as the ...

WPP Media Sports will eliminate fragmented planning and disconnected measurement, enabling brands to plan sports holistically ...

Prior to this, he served as head of Engineering at the company and has held leadership roles including senior vice president ...

Before this role, he spent over six years at Adfactors PR as senior vice president, co-leading strategic communications and ...

This marketing association is intended to increase visibility for the Optimals range and connect with skincare-focused ...

The association aligns with the brand’s focus on younger consumers navigating personal change, identity and self-expression ...

The Public Relations Council of India (PRCI) has appointed Dr T Vinayakumar as chairman of its Governing Council. The ...

The initiative encourages participants to articulate their views on social issues, public discourse and national developments ...