Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta ...

The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a ...

Selena Gomez shares the inspiration behind Rare Beauty, emphasizing self-acceptance, as the brand makes its debut at Ulta Beauty with fan-favorite products and exclusive sets.

Rare Beauty prioritizes mental health advocacy. "I never wanted it to be about making a lot of money and that’s it." ...

Rare Beauty, the Selena Gomez–owned beauty brand, is expanding beyond Sephora for the first time, moving into Ulta Beauty ...

Let’s be real, the celebrity beauty world is crowded, right? But somehow, Selena Gomez just... gets it. While others are ...

Selena Gomez and Elyse Cohen, Rare Beauty's VP of Social Impact, joined the 2024 TIME100 Summit to discuss the beauty line ...

When Selena Gomez launched her cosmetics brand Rare Beauty in September 2020, she immediately, this was more than just another celebrity beauty line. It was built from the ground up around the idea of ...

Rare Beauty is set to launch into all Ulta Beauty stores across the US, alongside a first-of-its-kind charitable partnership ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

The brand's debut includes a first-of-its-kind giving partnership at Ulta Beauty, supporting Rare Impact Fund and Ulta Beauty ...

Rare Beauty by Selena Gomez officially announced that the brand will be launching into all 1500+ Ulta Beauty stores and Ulta.com, beginning on February 1, 2026. The expansion marks the first retail ...