Yeti or not? Trademark lawyers answer the questions facing Utah Hockey Club’s future name.
No matter how Utah Hockey Club is playing, one consistent question remains from its fans: When will a team name be announced and what will it be? While there’s not a clear answer, let’s take a look at the work Utah Hockey Club has done to create its official team identity and what is left to do before the 2025-26 campaign begins.
Not over Yet(i): How the Utah Hockey Club can still become the Yetis
Following its inaugural season, the Las Vegas Golden Knights entered into a co-existence agreement with the U.S. Army over the Golden Knights name. It allowed the hockey team to file for trademark rights, while still allowing Army, whose parachute team is called the Golden Knights, to also still use the name.
Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.
Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.
So let’s get this straight. It’s taken roughly eight months to find out that the Arizona Coyotes blundered their way to Salt ...
Most Utah Hockey Club fans seem to prefer one name over the rest. Is it the right choice? Tribune columnist Gordon Monson ...
Utah HC and owner Ryan Smith are struggling to find a new name amid a copyright issue around fan-vote winner Utah Yetis.
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