I did a crazy thing this year. I went full YOLO (You Only Live Once) and bought $170,000 worth of the YieldMax Ultra Option ...

Read more on the pros and cons of ULTY ETF's option-income strategy with weekly payouts. Explore risks, performance, and ...

Save up to 50% on BOGO deals and other beauty bestsellers from Fenty, Tula, Half Magic and Coola during Ulta's Big Summer ...

One investment strategy that never seems to go out of style is high-yield investments. And one ETF that blends high-yield performance with innovation is the YieldMax Ultra Option Income Strategy ETF ...

Shakira has everything you need for the ultimate hair care routine at Ulta. Here are the 13 new products from her collection ...

Hitting shelves in 350 Ulta stores nationwide, Apothékary CEO Shizu Okusa says the debut of her natural tinctures is pivotal for Ulta’s wellness strategy—which up until now only sold “gummies, pills, ...

Explore the exciting world of Ulta Beauty (NASDAQ: ULTA) with our contributing expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market ...

Beauty and personal care founders share their tops on to securing shelf space at Ulta, the biggest speciality beauty retailer in the U.S.

In recent months, cosmetics chain Ulta Beauty has faced competition from retail giants like Amazon, Walmart and Target, and ...

ULTY barely beat T-Bills in the past year, but had a high 28% annualized volatility. Covered call funds only work when the underlying equities go up or are range bound over a long period of time.