Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

The biggest takeaways from Justin Bieber's surprise album, 'Swag,' including his reaffirmation that he’s committed to his marriage to Hailey Bieber.

Now, seemingly out of nowhere, Bieber is back with the surprise release of his seventh studio album Swag. In the lead-up to the album’s release, the Canadian hitmaker signaled that he was dealing with personal issues that may or may not come out in forthcoming music.