Ice cream brand Ben & Jerry's has reportedly filed a lawsuit stating that its parent company, Unilever, silenced its attempts ...
Amazon Singapore has transformed SuperPark Singapore at Suntec City Mall into the Amazon.sg Holiday Playground in celebration ...
INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and ...
A new coalition of agencies have launched in Singapore and Malaysia, after its Indonesia debut. Under the name Strategic Asia ...
Grab is bringing beloved Southeast Asian dishes to a global level in a new initiative. The initiative sees dishes such as pho ...
Singapore Global Network (SGN), a division under the Economic Development Board (EDB) has concluded a tender for the ...
Global leader in confectionary, pet care and food products Mars Inc. (Mars) has launched a global review of its agency ...
Sonic branding agency amp, part of the Landor group, has appointed Reiner Erlings as managing director for the Asia-Pacific ...
However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...
Advertising agency Havas has warned investors it experienced "significant negative publicity and corresponding reputational ...
Chocolate brand KitKat is set to become the official chocolate bar of Formula 1 with a new multi-year collaboration. Bringing ...
Havas CX, the global customer experience network of Havas is strengthening its presence across Southeast Asia with the new ...