If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.

When Mike McCarthy left the Cowboys, the 1st call Jerry Jones made was to Prime Time. To satisfy the Rooney Rule.

After all, the Colorado quarterback’s highly conspicuous presence came just 24 hours after reports surfaced that Cowboys owner Jerry Jones and Deion Sanders, Shedeur’s father, had spoken about the Cowboys' head coaching vacancy. The Dallas Morning News briefly caught up with Shedeur as he left the American Airlines Center court area at halftime.