In an era where brands are struggling to meaningfully connect with African youth across fragmented markets, Tidal Rave, which is curated by EchoHouse, has emerged as more than an event. It is fast ...
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Tidal Rave Festival: How a youth festival is building Africa’s cultural infrastructure
What began as a beach festival in Ghana has evolved into one of West Africa’s most influential youth culture platforms. With editions now successfully delivered in Accra, Ghana and Monrovia, Liberia, ...
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