Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

Immersive technologies like virtual and augmented reality are no longer experimental. They're redefining how future health ...

But why can't any real-world object -- with or without a code -- be enriched by virtual information, accessible through a cell phone screen, a visor, or, looking even further into the future, ...

Researchers are testing out augmented reality as a new way to engage preschoolers in spatial awareness lessons. Here's how it ...

Ford CEO Jim Farley expects AI to disrupt blue-collar jobs in both positive and negative ways. For example, AI-powered augmented reality is making truck repairs much simpler for technicians. Farley's ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Next week, Apple may unveil its most ambitious new hardware product in years, but it's in a product category that is anything but a proven winner. Apple is widely expected to introduce a "mixed ...

Forbes contributors publish independent expert analyses and insights. Erik Sherman reports on business, economics, finance, tech, and law. is technology that projects additions to what you see and ...