All types of websites and web apps, ranging from single page websites to large multifaceted web apps, are vulnerable to cyber-attacks. In 2016 alone, around 40% of security breaches on data primarily ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...

Daniel Tchernahovsky is managing director of Europe at AppLovin. If you're looking for a sign - this is it. While there have been whispers of in-app bidding for quite some time, we're finally at a ...