You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

A company’s value proposition is a well understood concept in business, but few people really talk about an individual’s value proposition. Rather than differentiate a product or service in the ...

As an entrepreneur, having and knowing your unique value is crucial for creating a business that is both sustainable and successful. Unfortunately, identifying and creating that differentiator doesn’t ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to define ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love ...

Opinions expressed by Entrepreneur contributors are their own. Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a ...

Articulating your value proposition as an advisor is harder than ever due to changes in the industry that have advisors both racing to increase their breadth of services and compete against new ...

When applied to colleges and universities, the corporate marketing concept of articulating the “value proposition” of a product or service is almost always reduced to return on investment: What is the ...