You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

As global leaders convene October 31 to November 12 in Glasgow, Scotland, for COP26 to discuss how to achieve net neutrality by 2050, architects and designers must consider how they can support global ...

Of course I have to dip back into the business literature one more time. I really like the value proposition design tool. Stephen Abrams blogged about it a few months ago and it’s something we’ve been ...

NAR CEO Nykia Wright discussed how NAR is aiming for increased transparency as she unveiled parts of its 2026-2028 Strategic ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...