Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base. The ...

Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

A new study by researchers at Rensselaer Polytechnic Institute, AT&T Labs and the University of Nevada, Reno, suggests that an Internet where all traffic is treated identically would require ...