The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...

It’s the logo Southern Californians can’t escape: cartoon caricatures of three guys named Mark, Dan and Wayne and the words “Western Truck Exchange,” placed on thousands of truck mudflaps in a city so ...

Click here to write a Letter to the Editor. LEXANDRIA, Va. — American Trucking Associations unveiled a logo May 30 celebrating the 100th anniversary of the birth of the trucking industry. The ...

Heavy Duty Trucking's 2025 Emerging Leader honorees are part of trucking's next generation of leaders. They are as comfortable talking about artificial intelligence, carbon emissions, or mental health ...

There's good advertising, and then there's pinpoint, accurate, epic advertising. And with a photo that's recently gone viral, one Canadian plumber has proved he's definitely got the latter. We ...

A trucking company is suing Amazon over its “Prime” shipping trailers. The Missouri-based Prime Inc. filed a lawsuit in federal court last week against Amazon alleging the online retail giant’s Prime ...

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