Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

For some reason, the powers that be at Texas Tech decided to give their logo a makeover and not everybody is happy about it.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

According to The Daily Toreador, the school's student newspaper, some students have been spotted around campus hanging signs to petition for the logo change. "ON BEHALF OF THE STUDENT BODY," begins ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

A pregame weather delay pushed Texas Tech’s kickoff time against Oklahoma State back by 30 minutes. Pregame warmups will be ...

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new ...

The traditional flat Double T will soon return to Texas Tech football helmets. Also, to midfield at Jones AT&T Stadium, to midcourt at United Supermarkets Arena, and anywhere else the Red Raiders have ...