Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing ...

Social platforms produce massive streams of interactions, yet teams working in product and tech still need a clear way to ...

In the past decade and more, social media has morphed at a dizzying pace. It has changed avatars, reinvented itself and defined a space for itself in society. Once termed a ‘fad’, social media today ...

Salesforce.com is heating up its battle with Oracle, adding 20 social analytics tools to its Marketing Cloud ecosystem. Among the tools added are Klout, LeadSift, Lymbix and Rapleaf. Marketing Cloud ...

There should be no mystery about what works and what doesn’t for your news site's users. Easy-to-use analytics tools can tell you what content users are visiting and sharing, how many people visit ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Social media has become one of the most effective ways to market and sell your products and services whether you are a B2B or B2C business. From viral beauty products on TikTok to innovative tech ...