From radiant skin to bold color, the 2025 holiday makeup trends embrace wellness, minimalism, and self-expression, shaping ...

Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

Have you ever wondered why your foundation still doesn't seem like your perfect match, despite the major efforts of blending it out? Or how your best friend's skin glows against her red mane, but when ...

When considering what lipstick shade works best for you, consider your skin tone (e.g., fair, medium, or deep). Knowing your skin's undertones (e.g, cold, warm, or neutral) may also help to determine ...

Sometimes even the best foundation and the best concealer fail to give us the flawless, even complexion we are after. The best color corrector can help you achieve even-looking skin by covering ...

We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," meaning that it doesn’t apply as evenly anymore and tends ...

E.l.f. Beauty just announced a definitive agreement to acquire disruptor skincare brand Naturium for $355 million in a combination cash and stock deal. Founded in 2019 by beauty journalist turned ...