Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

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As a mom to an almost 10-year-old and a beauty writer, I’m always hearing about the latest and coolest skincare for tweens from my daughter. Most of the time, I’m the “cool mom,” and I let my daughter ...