As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had ...

Samba TV is selling its managed ad sales business to programmatic platform MiQ in order to focus purely on audience measurement. The multi-year deal will see Samba TV become an MiQ measurement ...

ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership, MiQ will directly handle ...

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to ...

Samba Mobile, a U.K. startup that was offering free 3G broadband in exchange for users watching video adverts on PCs and tablets, has shut down after less than two years of operation. Samba had ...