SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

From sea to shining sea, a very stark message is resonating when it comes to competing in today’s digital economy: The customer experience is king. It doesn’t matter what size company, industry or ...

SAP, the German enterprise software giant, today announced an acquisition to strengthen its hybris e-commerce division. It has acquired Gigya, a firm that helps online properties manage customer ...