GOMA, Democratic Republic of Congo (Reuters) -As an East African bloc urged an immediate ceasefire in eastern Democratic Republic of Congo, Rwandan-backed M23 rebels who seized the city of Goma extended their advance on Wednesday, and Congo said it planned a campaign to recover lost territory.

Rwandan-backed M23 rebels asserted their control over east Congo's largest city Goma on Thursday by calling on residents to resume normal life, even as the group clashed with Congolese troops as they tried to take more territory.

The M23 militia, funded and directed by Rwanda, said it had seized the city of Goma, terrifying its people, many of whom sought shelter there after fleeing the rebel advance.