Deciding on the amount to price an item depends on more than tangible factors, such as labor and the cost of materials. It also greatly depends on psychology. Gauging a target market's emotional ...

Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly ...

What’s the difference between $1.00, $0.99, and $0.98? More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this ...

Between inflation and general corporate greed, retail shopping has become more expensive than ever. While many different factors go into the prices and markups of retail and grocery items, there are ...

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...

Picture yourself in a home improvement store, looking to buy a gadget amid various price promotions. One bin of gadgets is 50 percent off and another is "buy one, get one free." If you find yourself ...

It's no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly rational beings who weigh our options logically before making a ...