The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

IT can be difficult to find stylish clothes that fit on a budget if you're petite. But one 5ft 2 shopper has revealed a clever hack after stumbling across some Primark denims that were the perfect fit ...

A high-street denim drop has jolted the autumn wardrobe race, stirring debate over fit, price, durability and everyday comfort. Primark has put denim at ...

The Houston area will get its first Primark this week, with the brand's newest location set to open in Katy on Thursday.

As budgets tighten and wardrobes shift to autumn, one high street drop is stirring debate over fit, price and promise. Primark has pushed denim to the ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

The 49-piece collection includes wardrobe staples such as jumpers, jeans, T-shirts and trench coats with adaptive features. These include magnetic zippers, hidden openings for tube, stoma or catheter ...

Women’s jeans that were found to have cost just £15 have proven to be more durable than their £150 equivalent, a new study has shown. The research found that cheap cothes have outperformed more ...