With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes to marketing ...

For pharmaceutical marketers, the pharmacy relationship is as powerful as it is underutilised. Rather than focusing outreach ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Omnichannel marketing has proven itself as a powerful strategy across industries, and healthcare and pharma are no exception. In this insightful episode, we sit down with Jaclene Johnson, Vice ...

LONDON--(BUSINESS WIRE)--As coronavirus continues to wreak havoc across industries, Quantzig’s sales analytics experts analyze the recent challenges in the pharmaceutical industry and explain why a ...

In this keynote address, Roth will explore key insights on the pulse of the industry and what is seen as areas of focus of the future, including: In this session, the stakeholders of the channel, ...

State privacy laws are reshaping the way pharmaceutical companies reach patients, said Katie Carr, chief revenue officer at Swoop, in a conversation with Fierce Pharma Publisher Rebecca Willumson.