Paramount, Black Friday
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Billy Bob Thornton stars in the hit series set in West Texas. Season 1 of Landman introduced viewers to the intense world of oil company crisis manager Tommy Norris and set records for the Paramount Plus streaming service.
There's also the important fact that Paramount Plus is under new ownership, with Skydance Media having acquired Paramount Global for $8 billion in August 2025. That's a massive investment to make up, and $1 monthly increases are one way to speed up the process.
Consumers are spending more money on subscription streaming services, paying on average $70 a month in October, compared with $48 monthly just one year ago, according to consulting firm Deloitte.
The price hike is the latest in a series of increases announced by multiple streaming services over the course of 2025.
To throw another spanner in the works, Paramount is thought to be one of the bidders in the takeover auction of Warner Bros. Discovery – the owner of TNT Sports and Discovery+. So it might end up remaining in some form on that network and streaming service.
As streaming services increase prices and vie for exclusive content, consumers are facing higher bills, prompting a reevaluation of the cost-effectiveness of cutting the cord.