Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. The paradox of connected consumers’ god-like power and human ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

Clients and agencies have an opportunity to create stronger partnerships by tweaking the pitch process and aligning ambition with execution.

With last-touch attribution, businesses have the powerful ability to see exactly what happened right before a conversion. However, the clarity and immediacy of short-term attribution tools often lead ...

There’s a problem with modern healthcare marketing. It can’t function without data, but this data leads to HIPAA violations, FTC enforcement, and class action lawsuits. When healthcare marketers are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The vast majority of CMOs today struggle to keep up with the pace of technological ...