Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

People are afraid of change, but it’s our job as PR pros to educate audiences on how change is not just good—it’s innovative. The Fast Company Executive Board is a private, fee-based network of ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...