Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Backers of a new model hope to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what they bill as the ultimate contextual advertising play.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Everyone knows that Uber was the first to capture transportation business markets in major ...

On 1 July 2024, the European Commission (the ‘Commission’) announced its preliminary findings in an investigation of a leading social media platform, concluding that its ‘pay or consent’ advertising ...

BRUSSELS, July 1 (Reuters) - Meta Platforms (META.O), opens new tab was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the U.S. company ...

Amazon and Shopify are both solid e-commerce stocks, but in a close race, one of these stocks has a slight edge.

With ChatGPT still the dominant AI assistant despite rising competition, OpenAI is under pressure to build sustainable ...